Case Study: Launching PURITI

The Execution

We kicked things off with a massive two-day brand shoot, covering everything from lifestyle content and product imagery to behind-the-scenes moments and campaign footage.

Every piece of content — from the camera work to the final edits — was shot and produced entirely in-house by The SoChicLite team. We sourced the models, the location, and coordinated the shoot with a laser focus on brand tone and customer appeal.

Image shot by The SoChicLite for PURITI

The Results

The launch content not only gave PURITI a strong visual identity from day one, but laid the groundwork for their growing online presence.

Following the shoot, we began managing PURITI’s social media full-time — creating a cohesive strategy, posting schedule, and ongoing content that reflects the brand’s clean, modern, wellness-first message.

The Partnership

Our work with PURITI is more than a launch — it’s an evolving partnership. We continue to develop their brand story through curated visuals, on-brand copy, and strategic growth across platforms.

And we’re just getting started.